The cannabis industry is ablaze with expansion and evolution and it seems that everyone can relate to the affordability and accessibility that social networking platforms offer.
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This lends to the subject of voyuerism and whether one would ever want to subscribe to someone else’s feed in the first place but lets just accept for a moment we are ALL giving in to a bit of voyueristic social networking – checking out competitors, seeing entrepreneurs in other markets, seeing ancillary businesses, but what exactly do you take from it?
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Take the innovation! It’s a true blessing to have immediate access to cannabis operators who are “open source” with their techniques and give opportunities to see how a successful method gets implemented.
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Do not take a trip down comparison lane though because that only leads to suffering and what is sometimes easy to remind yourself when your ego starts dropping lemons on your neutral voyuerism escape into IG land, FB land, or even on the various magazines and circulars, is that it’s all C U R A T E D for your pleasure. It’s how they want to be seen and lacks the real world suffering, challenges, setbacks, broken nails, broken dreams, bankruptcies, missed deadlines, stolen property, un-filled out forms, broken investment deals, spoiled business plans, and everyday blood sweat and tears that goes into every entrepreneurial organization.
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How to be humble, right? Well one quick way to remain humble to the process of being successful is to remind yourself constantly that the suffering coming from setbacks makes the success that much more sweet. The more meandering the route to the top of the mountain, the more opportunity to learn useful and rewarding lessons. People who ride the gondola can’t and won’t have the same perspective on their own creations because the investment didn’t manifest a deeply seeded humbletude.
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Iron sharpens iron, steel sharpens steel so let that keep you respectful to your failures, and keep you grounded within your successes.
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Let it also guide you in your social networking activities. Do not assume everyone had to put in the same effort to curate for you, what you are seeing. Do not assume what you see is an approximation of reality. Suffering starts and ends with comparison.
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Organizations that curate their failures with their successes will be a part of the marketing future as it offers a bit of common thread for people to relate to. Nothing comes without sacrifice! Right? Show me!
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This will be the effect entheogenic adaptation in culture will have. People will likely want to support companies that are easy to relate to, not highly marketed and curated. The day of 5th avenue glitz is coming to an end and we can already see interesting trends occurring in many new markets – branding an entheogen is a different animal!
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Don’t be afraid to show what’s really going on with your company, don’t be afraid to make your setbacks be seen, don’t be afraid to be relatable – people are waking up every day to the ceaseless mimicry and echo-chamber effect social networking has when everyone attempts to be the same – art implies originality. Originality implies personal touch, personal touch implies authenticity, authenticity implies pain that has been rightly regarded, thus reducing suffering. This is alchemy.
Canna Clatch Altruistic StrainHunters 